Competitors
Competitors for the website are trend forecasting companies
that wedding organisers already follow to get new and up coming inspiration. WGSN is a popular trend forecasting website and although it’s mainly fashion
base, lots of ideas can be picked up from new collections. WGSN is a subscription service where
subscribers can stay ‘ahead of the trend curve’ (WGSN). The
Wedding Forecaster will be different because will take those upcoming trends
and turn them bridal. For example,
symbolism from future trends will shine through bridal form such as hair and
make up ideas and fashion influences.
This website will also be free whereas WGSN is not, however they have a
lot more information and are aimed at a wider target market. A few websites such as ‘The Knot’ and the
‘Bridal Guide’ have new articles at the beginning of the year such as ‘Wedding
trends for 2016’. Whereas the WeddingForecaster will have constant updates rather than one new article each year. Trendzoom and Trendstop are also trend
forecasting companies. Although the focus on the catwalk side of fashion, I
thought they would be a great inspiration source. Trendstop has many sections with different
forecasts such as beauty trends and colour forecasts. I will be using both of these for ideas for
The WeddingForecaster.
Unique Selling Point
The unique selling point of the website is to inform wedding
organisers to have new out of the box ideas which will excite brides to
be. Being up to date with fashion and
unique thoughts for brides to be is important because most like to have
‘different’ elements even if it’s just their table favours. The WeddingForecaster will wedding
organisers and event planners to think outside of the box so their consumers
can have a unique special day. As there
is a niche in the market for a wedding trend forecasting website, it should
have many visitors and be used regularly.
Target Market
The Wedding Forecaster is aimed at men and women aged 25-40
who are looking for upcoming and new trends for their weddings. Something different with an international
twist will be perfect for them. They’re
the type of couple who enjoy trying new cuisine but also love a typical country
pub. Travelling is important to the
couple and they love learning about new cultures. They dress well and love to keep up with the
latest fashions. I will also expect Wedding organising companies to use my website too. The WeddingForecaster will be important to them as they will need to keep the bride or groom updated with what is on trend for the season they are getting married.
Age: 25-40
Sex: Men and women
Income bracket: £30,000 - £70,000
Location: London and the South
Interests: Fashion, on trends, styling, make up and hair,
films, art, cultures, travelling, food.
Spending
habits: Loves luxury unique items but will also shop on the high street.
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